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Consumer Engagement Executive

  • Ho Chi Minh (District 1)
  • Experienced (Non - Manager)
  • Bachelor
  • 1 - 2 Years
  • Competitive
  • Marketing
  • 1
  • 20/12/2017

Job Benefit

  • Insurance
  • Travel opportunities
  • Health checkup
  • Training & Development
  • Salary review

Job Description


Manage Brand Presenters operation at the assigned regions with efficiency and effectiveness to maximize the reach to adult smoker

Deploy Consumer Engagement program at the regions excellently in order to maximize the reach to the target consumers

Manage agency performance & KPI

Legal Age Meeting Point (LAMP) (bar, club…) management


1. Brand Presenter (BP) efficient and effectiveness :
- Daily operating BP in the assigned area : provinces , HCMC outer district and whole sale
Ensure headcount BP at the regions are met, ensure BPs are casted and preview before going on field with the standard.
- Doing weekly headcount tracking , reporting and co-ordinate with agency for recruiting
Ensure actual BP shift delivery is at least 95% of actual headcount. Doing shift tracking & shift usage analysis at the regions. From that, giving the report and input to Field Force (FF) team to improve the efficient of BP operation on field
BP performance understanding & improvement
- Have the appropriate solution to solve execution problem might occur during the operation at the regions
- Doing field visit , report and giving advice & action to FF team in order to improve the execution effectiveness
- Propose incentive / awarding scheme or boost performance program in monthly or quarterly basis to encourage BP / Team Leader (TL) & Area Team Leader (ATL).
Tracking BP turn overate, understanding the root cause of BPs’ leaving, take action when needed to manage turnover at the appropriate level
2. Improve BP Operation:
- Review BP C&B at the region, having understanding about C&B compare with other companies in market in order to have the competitive recruitment and C&B for BP
Training and coaching:
- Do on-class training and on field training /coaching , ensure quality of BP team at the regions
- By coaching TL, managing TL effectively in order to deliver effective coaching to BP
- Ensure BPs are trained about C3 ( company code of conduct ) and recorded it into system
Data tracking and system operation:
- Having accuracy on data tracking (Consumer Contact (CC) & Effective Consumer Contact (ECC), CIS data extraction, T sheet management …), ensure CIS, T Sheet account work properly, review and re-fresh data list monthly & quarterly. Keep inform & follow up with related function action for improving data record and tracking.
- Weekly / monthly report BP performance
Manage agency:
- Co-ordinate for BP headcount recruitment, training, administrating of toolboxes, VAO …, ensure smoothly operation on field.
- Monthly tracking agency KPI at the regions: Headcount , shift delivered , turn overate & BP field check score
- In charge of agency monthly payment, liquidation: accuracy and on time. Ensure timely BP C&B payment
3. Increase trial & awareness of VPM brands:
- Aggressively convert Targeted Legal Age Smoker (LAS) with more impactful consumer engagement programs for trial generation. Propose encouraging yet challenging CC& ECC target for BP. Ensure CC &ECC target achievement
- Executing CE events & activation, co-ordinate with marketing & Filed Force (FF) team for operating CE program smooth. Ensure planed event are delivered in quality and quantity. Provide in-sign of field execution for MKT team to improve CE program deployment.
- Explore the opportunities of reaching new consumers in unconventional zones/ ad hoc events
4. Manage LAMP:
- Build and maintain the good relationship with LAMP owner/ manager/ staff
- Check LAMP performance : POSM compliances, stock , selling price , BP operation
- Executing LAMP events & activations
- Keep tracking on LAMP phasing & budget

Job Requirement

EDUCATION: University – Bachelor degree
WORK EXPERIENCE: 1-2 years’ experience in Marketing or Trade Marketing or similar role from other FMCG
- Technical skills - Proficient in MS Office (Excel, PowerPoint & Word)
- Strong interpersonal skills and customer service orientation.
- Ability to interface across functions and with internal and external parties.
- Appropriate English written and oral communication skills.
- Self-starter whom does not needs to wait for direction to take calculated initiatives.


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