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Associate Trade Marketing Manager

  • Ho Chi Minh
  • Experienced (Non - Manager)
  • Permanent
  • Bachelor
  • 4 - 5 Years
  • Negotiable
  • Marketing
  • Unlimited

Job Benefit

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

To assist Trade Marketing Manager to prepare and develop yearly nationwide TM strategies, programs, activities plan for each trade channel, including trade segmentation, retail & wholesales engagement, POSM implementation, consumer engagement at POS, in order to enhance brands equity and build VPM position as preferred supplier at all trade levels. To work closely with commercial areas and brand teams to plan & integrate commercial cycle activities & execution on monthly basis, in line with marketing and commercial strategies. To challenge the status quo & explore unconventional trade initiatives to recommend to the business.

To assist Trade Marketing Manager to plan, develop, implement, monitor, evaluate national trade programs and make adjustments to help the programs evolve to meet business needs and commercial KPIs from time to time. To act as the national trade programs owner, who leads all commercial areas to execute with perfection, and help them leverage national programs to maximize impacts on business.

Regular tracking Retail Audit and KPIs, insightful analysis, and from there to be able to make decision for effective and efficient cycle proposals, followed by leading commercial areas in speedy execution of initiatives to close the gap. Timely delivery of presentations, support all trade materials, information, etc to support Cycle Planning Process ie pre-CPM, CPM, QBR, yearly Commercial Plan. Ensure all data of Trade Marketing Programs is well-monitored included pre and post the implementation.

Work closely with commercial areas to identify the need of Trade Marketing material (including POSM and Visual). Ensure the deployment in market with relevant POS segmentation in order to communicate right brand to right consumer in right place as well as manage all materials to be sufficient in all relevant warehouses to ensure speedy placement at POS and minimize inventory level.

Development of a close working relationship with Marketing team to deliver all planned programs/activities
Development of an effective working relationship with Commercial Area teams to achieve executional excellence.
Other important internal relationship will be with Finance, Procurement, Legal, Internal Control, etc.
Maintain and Enhance relationship with retailers/wholesalers for development of programs and plan as well as obtain their value feedbacks.


Closely monitor Trade Marketing budget allocation and manage the implementation in order to ensure cost effective, efficient and well-controlled execution as well as optimal phasing. Working with Commercial Areas to ensure right outlet segmentation for implementation of Trade Marketing Programs efficiency and including optimal spend in right type of outlet.

Ensure that all programs are reviewed according to related protocols and approvals; comply with PM's Marketing Code, local laws and business conduct policy and other relevant VPM Branch principles and policies. Ensure where possible, all retail programs are tracked via sales systems and proper set up of technical requirements prior to execution; ensure program tracking is in place and reported accordingly.

Job Requirement

University degree. Bachelor degree in Business Administration / Marketing Preferred
Minimum 4-5 years experience in Sales or Marketing area preferably in an FMCG MNC; at least 3 year experience in Trade Marketing or equivalent function, possess good understanding of trade needs and competitive edge. Experience related to trade program development, sales strategies, channel marketing, and people management is a plus.
Interpersonal and networking skills, good command in written and spoken English, Analytical Skills, Creativity, Strong Presentation & Negotiation skills, Basic understanding of Planning & Budgeting
Brands: Brand Framework Application, Market Research Tools Understanding, Agency Managing, Competitor Brand Portfolio Insight
Consumers: Core Target/Needs and Insights Understanding, Consumer Engagement Optimization, Brand Activation Application, Touch Points Application
Trade: Negotiation Skills, Customer Insights Application, Supply Chain Application, Channel Strategy, Trade Marketing Application, Key Accounts Application, Inventory Management, Territory Expertise, Coverage/Routing Planning
- Dealing with various internal stakeholders resulting in complexity in coordination/alignment of Programs, activities
- Lack of fundamental (history data, processes, ...) for building Trade Marketing effectively and efficiency
- No creative agency support for long-term program/activity development


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